WebINK Team Profile: Bill Schwanitz

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Welcome to our first in a series profiling some of the key team members at WebINK. We’ll peel back the curtain to reveal their contributions to everything from engineering to marketing, foundry procurement to customer service. Through these interviews, we … Continued

Type Classification, Part 1

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What is it? From the companion site for Thinking with Type by Ellen Lupton: “A basic system for classifying typefaces was devised in the nineteenth century, when printers sought to identify a heritage for their own craft analogous to that … Continued

Designing for the Fold: Part 3

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In this final entry in the series on Designing for the Fold, we’ll look at how the advent of mobile and responsive design has brought web design full circle, and we’ll offer some recommendations on designing strategically, so your most important content is always displayed regardless of where the fold is.

Designing for the Fold: Part 2

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In Part 1 of this three-part article, we looked at what the fold is and what it meant to web design… before the advent of mobile and proliferation of mobile devices, including smartphones and tablets. We left off with the questions: how are designers and developers supposed to design not only for various screen sizes, but hundreds of different devices available today? In Part 2, we’ll look at the option and viability of designing with long-scroll pages, followed by the definition of responsive design.

Designing for the Fold: Part 1

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Clients want all key content “above the fold” and web designers are claiming the fold is “dead” or doesn’t exist. The former is of course impossible and the latter claim is…well, sort of silly. We’ll look at how to solve … Continued