Brand Consistency

Type Decisions During a Rebrand

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We’ve been sharing our process of the Extensis rebrand piece by piece on the Extensis blog. This time, its all about TYPE! Thomas has written an extensive article about our process for choosing new logo type. “Still, nothing was quite … Continued

How to sell clients on web fonts

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Every time a new technology is introduced to the marketplace, it takes time for people to accept it as an integral part of the workflow. Many essential services that we now take for granted—email, company websites, corporate blogs, social media … Continued